Household consumption report: simple style or 2019 home decoration theme

14 industry associations including China Interior Decoration Association, China Building Decoration Association and China Building Decoration Materials Association jointly released the "2018 China New Middle-class Household Consumption Index Report", and the National Federation of Industry and Commerce Furniture and Decoration Industry Association also released On the basis of a large number of investigations, the two reports on the development trend of the home improvement industry in 2019 have predicted the analysis: this year, home decoration will prevail in a simple style, and the materials will pay more attention to environmental protection and low carbon.

Hot: simple and practical style is sought after

The survey found that 69% of people like simple style, 33% like Chinese style, others include Nordic style, Japanese style and so on. The simple style is preferred in the home decoration style, showing that consumers improve their home aesthetics on the premise of pursuing practicality.

“Simple style is not equal to simplicity.” The person in charge of the Hunan Provincial Interior Design Association introduced that the elements, colors, lighting and raw materials of the design are simplified to the minimum extent, but the texture and color of the materials are very high. This style is also reflected in the simplicity of home accessories, such as a small house, there is no need to purchase larger items in order to appear "broad", instead should live The necessary things are purchased, and the performance is not based on area, folding, and multi-functionality.

This change in consumers has also attracted the attention of local home improvement companies in Changsha. On January 15th, a home improvement company held a conference on “2019 Global Design New Trends” held in Changsha. Participants believed that the space color was updated every year, and the popular design style was staged. This is the trend of home improvement design trend. It is also a change in people's aesthetic and lifestyle.

Cold: Internet home decoration is questioned

Once upon a time, Internet homes were hot on the Internet. However, this report shows that only 7% of people willing to find Internet home improvement, while 34% are willing to find a traditional decoration company, and another 24% said that they "renovate themselves."

“Last years of well-known brand home improvement companies 'running the road', consumers' trust in traditional home improvement companies has been greatly reduced.” The analysis of a person in charge of a home improvement company in Changsha, in fact, every year, home improvement companies closed down, but last year, including well-known companies such as Apple Decoration The closure has a particularly large impact. The collapse of home improvement companies, including Xijuan, made the traditional home improvement industry even worse. This recovery of confidence requires a longer process.

In addition, the survey found that young people between the ages of 30 and 45 are the main force in current home renovation, accounting for nearly 90%. They started from stepping into marriage to giving birth to children, from the first set of housing to the second set of improvement rooms. It is the group with the most active renovation needs, and a group of people who dare to “eat crabs”. When they choose the construction method, they will Eclectic. According to the survey, nearly 30% of households are pursuing this by pursuing higher aesthetic requirements and quality requirements and choosing an independent interior design studio to decorate.

Seek: need innovation to win a sense of identity

The report believes that the three major changes in the home improvement industry are certain: from complex and cumbersome to simple and convenient, from product customization to “one-stop home customization”, from “all-inclusive” to the core competitiveness of private brands.

As a veteran of the home improvement industry, Ou Wei, the president of Shijiazhuang, said that design is not only to solve the needs of the residents in a professional way, but also to combine the inertia and experience of daily life to create a more in the process of interpreting life forms. Good lifestyle. How to improve the quality and comfort of a space and help the residents realize their dream of living is a problem that traditional home improvement companies have been thinking about.

“At the moment, traditional home improvement companies are mostly in the process of marketing methods, quotation or design, which leads to the same homogenization competition, rigid process and low efficiency.” Facing the new changes in the industry, Dong Yi Risheng Director Chang Chen believes that home improvement enterprises need to improve their efficiency and increase customer satisfaction through multiple channels, in order to be invincible.