Flat text design (1)

Words are an important part of human culture. No matter what kind of visual media, text and pictures are its two major components. The quality of the arrangement of texts directly affects the visual communication of the layout. Therefore, text design is an important constituent technology that enhances the visual communication effect, enhances the appeal of the work, and imparts aesthetic value to the layout.

A graphic design work can be divided into two main parts: design and production. In the modern design of computer popularization, a large part of the design and production of texts is completed by computers instead of human brains. Many computer softwares can help designers easily realize their own design ideas. The production of a piece of work is even simpler. The professional printing equipment can completely display the designer's design work in front of the reader. This makes design, creativity, and aesthetics even more important. Here, it mainly introduces several principles of text design in graphic design and several points that should be noted in the combination of texts.

A special reminder is that design is a work done by the human brain and computers cannot be replaced.

2.1 Principles of Text Design

1. Readability of text:

The main function of the text is to convey the author's intentions and various information to the public in visual communication. To achieve this goal, it is necessary to consider the overall appeal effect of the text and give a clear visual impression. Therefore, the design of the text should avoid confusion, easy to understand, easy to understand, do not design for the design, forget the basic purpose of the text design is to better, more effective communication of the author's intentions, express the theme of the design and Conception ideas.

2. Give character personality:

The design of the text is subject to the style characteristics of the work. The design of the text cannot be separated from the style features of the entire work, and it cannot conflict with each other. Otherwise, the effect of the text will be undermined. In general, the personality of text can be divided into the following categories:

(1) Dignified and beautiful. This type of font is beautiful and fresh, elegant and noble.
(2) Strong and straight. Font style is rich, simple and refreshing, modern and strong, with strong visual impact.
(3) Deep and heavy. Fonts are well structured, with a sense of weight, majestic, unshakeable.
(4) Cheerful and light. The font is lively and lively, jumping brightly, and the sense of rhythm and rhythm are very strong, giving people a sense of vitality.
(5) Vigorous and simple. These kinds of fonts are simple and unpretentious, full of ancient rhyme, and can give people an aftertaste experience of passing away time.
(6) Novel and unique. The shape of the font is wonderful, different and general, and the personality is very prominent, giving a unique and novel impression.

3. Visually give people a sense of beauty:

In the process of visual communication, text is one of the image elements of the screen and has the function of conveying emotions. Therefore, it must have a visual sense of beauty and give people a feeling of beauty. Good font design, combined with clever text can make people feel happy, and leave a good impression, so as to obtain a good psychological response. On the contrary, it makes people feel uncomfortable after seeing it, it is difficult to produce a sense of beauty visually, and even makes the viewer refuse to read it, and it is difficult to convey the intentions and ideas that the author wants to show.

4. Designed to be creative:

According to the requirements of the theme of the work, highlighting the personality color of the text design and creating unique and distinctive fonts give people a unique visual experience that is conducive to the performance of the author's design intent. At the time of design, we should seek out the morphological features and combinations of words, constantly modify them, and ponder over them repeatedly, so that we can create individualized texts so that their external forms and design patterns can arouse people's aesthetic pleasure.

In the process of visual communication, text is one of the image elements of the screen and has the function of conveying emotions. Therefore, it must have a visual sense of beauty and give people a feeling of beauty. Good font design, combined with clever text can make people feel happy, and leave a good impression, so as to obtain a good psychological response. On the contrary, it makes people feel uncomfortable after seeing it, it is difficult to produce a sense of beauty visually, and even makes the viewer refuse to read it, and it is difficult to convey the intentions and ideas that the author wants to show.