Logo Design Knowledge Collection--Graphic Trademark Marks (1)

Normal align=left> Chapter 3    Graphic trademark logo

Normal align=left>     Graphic trademark marks are divided into two categories: figurative graphic trademark marks and abstract graphic trademark marks.

Normal align=left>     Whether it is a figurative graphic or an abstract graphic, it draws on all the macroscopic and microscopic images in the natural world and all the images that people create in the production labor. The graphic trademark design can be used to design the theme of Dachuan, Celestial geography, flowers and birds, insects, animals, clothing, food, housing, transportation, etc. Therefore, it is not limited by language and territory. People can call out trademark logos only if they recognize the graphics. Name or basic understanding of its meaning. Therefore, graphic marks and logos are the most widely used trademark marks in the world.

Normal align=left> Section 1   Figurative graphic trademark sign

Normal align=left>     Concrete image refers to a specific image. However, the concrete image in the concrete trademark is not an image in pure natural form, but a highly general, symbolic, and patterned image. Therefore, in the design of figurative graphic trademark marks, the expression of natural meaning is generally not used, but the natural form should be used as the original form to summarize, refine, select, and change, so that it has typical image features and distinctive personality characteristics. After the designer's artistic processing and concept creation. Create new visual images that express the connotation of the industry or product they belong to. The representational and imagery methods are usually used in the design. These two methods of expression also apply to the design of text and comprehensive trademark marks.

Normal align=left>   First, the appearance of the method

Normal align=left>   Representational methods are directly reflected by an apparently perceptual image, and the artistic image created indicates the nature of the commodity or corporate group.

Normal align=left>     1. Directly presenting product image

Normal align=left>     The trademark of a "H" brand bulb in a light bulb manufacturer in Germany (Fig. 87); a trademark of a tool manufacturer in France; a trademark of a certain American lock company (Fig. 89). This product image is not a purely natural form, but an image that has been highly summarized, refined, regularized, and patterned.

Normal align=left> 2. Performance product brand name image

Normal align=left> A sign of the Canadian HAAs Ropemaking Factory, which uses the image of the rope to shape the initial letter “H” of the brand HAAs; the trademark of the British Seagull brand shirt, and directly indicates the brand name of the product with a set of gradient seagull images; The trademark of China's "Butterfly Brand" cosmetics uses the sculpted butterfly image to shape the brand's first pinyin letter "H"; the trademark of Taiwan's Jixiang Brand Tiles directly uses the elephant to indicate the name and brand of the product.

Normal align=left> This type of trademark is translated into a specific graphic in accordance with the literal meaning of the brand name of the company. Make people at a glance.

Normal align=left> 3. Performance and nature of business operations