Hou Kepeng approved the development of Shenzhen furniture industry conservative
On June 14th, “Shenzhen Manufacturing Furniture Market Strategy Seminarâ€, Hou Kepeng, Secretary General of Shenzhen Furniture Industry Association analyzed the status quo and challenges of Shenzhen furniture industry. He believes that Shenzhen furniture enterprises are developing conservatively, relying too much on exhibitions, and neglecting the terminal market, and their influence is not as good as before. Only a few companies such as Fuzhidao, Huayuanxuan, Renhao, and around are considered to be remarkable.
Hou Kepeng approved the development of Shenzhen furniture industry conservative
After a visit to several city stores, Hou Kepeng found that the influence of Shenzhen furniture enterprises in the terminal market is not as good as before. In the first-line stores in first-tier cities, the core position is no longer “made in Shenzhenâ€, but is occupied by Beijing-style furniture and Zhejiang-style furniture.
Hou Kepeng believes that the main reason for the loss of Shenzhen furniture enterprises in the terminal market is “too much reliance on the exhibition, ignoring the concern for dealers and downstream.†He said: Most furniture companies in Shenzhen still stay in the mode of selling goods and collecting money, “ Because many dealers will find us when attending the exhibition, many people will take the initiative to give you the money, so that we can develop such a habit, we have a sense of superiority, we are the boss, others should ask us, we should pay attention to others should not of."
“We started to have problems with our retail sales last month. Our sales have dropped, and our dealers are getting more and more pressure. If the pressure from dealers doesn’t affect us, it’s not like us, but now we also Affected, many stores first pressure our manufacturing plants, and then press the dealers through our factory. In the past, we have a strong position. The dealers will listen to us, now we have no status dealers will listen to us? You are now forced to dealers Is he willing to go through a store?" As the influence of the terminal is weakened, the right to speak of Shenzhen furniture companies is not as good as before.
In recent years, the Sichuan School, which has risen rapidly in recent years, has devoted most of its energy to the terminal because of the lack of mature exhibitions: cultivating dealers, establishing its own independent store department and training system, and developing a furniture that is different from Shenzhen. And even the unique way of furniture in Guangdong. Hou Kepeng said that now Sichuan's all-friends furniture will allow dealers to open stores and will certainly open, while Shenzhen furniture companies have no such appeal.
Shenzhen furniture companies should spend more money on software
Hou Kepeng believes that Shenzhen furniture enterprises pay attention to hardware investment, but ignore software investment. However, it is the software that is the easiest to achieve the business goal at the present stage: “Shenzhen enterprises buy houses, buy land, buy cars, and they will not see their eyes. Please Talent, please a good designer, do a lot of advertising, you are not willing to invest, because you can't see the return."
Although the development of Shenzhen furniture enterprises has become more conservative in recent years, Hou Kepeng still praised four furniture companies and felt that they have a good place.
The first one is Fuzhidao Furniture, because Fuzhidao has created a model of home integration. Furniture decoration together, "the road to follow others is not the same."
The second one is Huayuanxuan, because Huayuanxuan spent a lot of money investing in the brand promotion of second- and third-tier cities. "I ran 11 provinces and spent 20 days. I went to the city at a high speed in each province. I can basically see the advertisements of three highways Huayuanxuan." Hou Kepeng believes that many people now say There is no consumer brand in the furniture industry, mainly because there is no high advertising image in the eyes of ordinary people.
The third one is Renhao, because Renhao knows that it is not enough to do a good job of the product. Now it is a brand. If you want to be a brand, you have to be an image. If you want to do it, you have to spend money. From the beginning of this year’s exhibition to the present. I watched him do a lot of activities in the month.
The fourth is around, because the world of bosses around the world is changing. "Last year's presidential class, I specifically asked him to talk about 'national studies and corporate culture construction'. I remember that Huang Huakun cried a lot of corporate executives during the lecture class last year. He integrated some basic concepts of his Chinese studies into corporate culture. Among them, the ability to create a sense of the staff team, if there is no such a realm, how many people will follow you?" Hou Kepeng said that the furniture business owner is generally born of woodwork, doing business just to make money, lack of high-level ideological realm, Therefore, what is the most important thing for a company to change is the ideological realm.
Kraft paper bento box is a bento box made of brown paper. Kraft paper is a material made of cellulose pulp with high strength and wear resistance. Brown paper bento boxes usually have the following characteristics:
1. Environmental protection: Kraft paper is made of natural pulp, degradable and environmentally friendly.
2. Light: the kraft food containers is relatively light and easy to carry compared with the bento box of other materials.
3. Durable: kraft paper has high strength and wear resistance, which can protect food from being damaged.
4. Breathability: kraft paper has a certain breathability, which can maintain the freshness of food.
5. Foldable: Kraft paper bento box can usually be folded for easy storage and reuse.
Brown paper bento boxes are suitable for various occasions, such as school, office, picnic and so on. They can be used not only as a bento box, but also as a packaging box, gift box and other purposes.
Kraft Paper Bento Box,Restaurantware Bento Box,Eco Friendly Disposable Bento Box,Disposable Bento Box With Lid
EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.changjingpack.com