The latest development of China's post-press processing market
At present, China's post-press processing focuses on the bookbinding process in book printing, while packaging, printing, laminating, glazing, die cutting, creasing, hot stamping and other processes are obviously the final and key to the formation of the final form and performance of the printed matter. Link. But for a long time, due to lack of understanding, people in the industry have focused more on pre-press and printing, and then will consider the post-press a little later, resulting in long-term post-press problems such as backward technology, equipment defects, and outdated materials. After the printing, the post-print position occupies a "chicken rib" position in everyone's mind.
In recent years, with pre-press and printing development becoming more mature, and with consumers' pursuit of high-quality and short-cycle terminal products, the post-press blanks have given companies a large space to rise in meeting market demands. .
Take color box processing enterprises, for example, many of the equipment are imported Heidelberg and KBA printing machines. There is not much difference in printing quality. To win in the final printed matter, you can only do it in the back processing that was neglected in the past. It takes a lot of thoughts, different post-press processes can produce different products, whoever is ahead in the post-press, who can take the initiative in the market.
The author believes that although post-press has become a new wave of investment, only by solving the following problems can we really open up new profit space in post-press.
Conscious first
Printing companies need to improve their understanding of post-printing, and the requirements of end consumers for printed products have also promoted the importance of printing companies to post-printing to a certain extent, and then continue to feed back their needs to printing machine manufacturers through printing companies. Business, the conscious synergy of both parties can really promote post-press development.
In the post-print market, private enterprises have more advantages than state-owned enterprises. Many state-owned enterprises do not look after the post-print, but many private enterprises have made their fortunes by virtue of post-print. Throughout the entire market, most printing enterprises with a certain scale have the post-press processing. However, many state-owned enterprises are still in the state of outsourcing before and after printing. In fact, we do not know how much of the waste of resources they have generated from such exchanges.
Some state-owned enterprises also have the mentality of foreign post-print business when they cannot see profits, and want to do it themselves when they see profits. The author believes that only by realizing the post-press development prospects and not retreating because of the low profits and difficulties of developing post-press, can we go further than others in the post-press field and gradually master the market initiative. Therefore, it is very necessary to have a very specific and meticulous market survey on the status quo and development prospects of post-press.
Equipment Automation
Equipment automation also needs to be done by post-press equipment manufacturers. The current post-press is still in the manual operation and part of the equipment automation stage, and the real high-speed automation stage has not yet arrived. It is undeniable that compared with Germany, Japan, Italy and other countries, the gap is huge. From another perspective, the gap also means that there is plenty of room for growth. At present, China's post-press equipment is developing in the direction of linkage automation, diversification, informatization, and digitization, mostly imitation and lack of functional innovation. Some experts said that the market segment is bound to be the beginning of post-press equipment manufacturers to move out of low-cost competition and move towards the blue ocean.
In the new stage of post-press development, it is time to get out of the low-price competition and move towards a new course of technological competition.
The corresponding requirement for printing companies is to always pay attention to the latest developments in the post-press market and choose the most personal and economical solutions.
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