Emperor Feng Hu Haozu: The quality of the imperial wind door
Emperor Wind Sales Director Hu Haozu
[Reporter] Mr. Hu, what kind of expected goals do you want to achieve at this exhibition?
[Hu Haozu] We came here mainly to achieve three goals. The first one is to understand the industry, because from the beginning of the establishment of the wooden door every year, we can come to participate, mainly to understand a friend of the same industry, this year there are some new ideas on the product; the second is mainly Understand the needs of consumers, respond to our manufacturers, it has a channel and a way, it presents a platform; the third is to make friends, this industry is a friend of the dealer, or all of us The manufacturers in this industry are our friends, mainly for these three purposes.
[Reporter] You have also participated in several exhibitions. Today, I also saw the scene of the exhibition. Do you think that the consumer's demand for wooden doors has changed in recent years?
[Hu Haozu] has obvious changes. Even if it is from the wooden door itself, the homogenization is very serious. Just say the defense function, our imperial wind defines the defense function, space function and so on to the wooden door. In the present, especially since 2009, the shape is more and more unified. The terminal products presented by various manufacturers are not very different in appearance. Actually, from 2010 to now, it is a Environmental indicators, we say the environmental indicators of our wooden doors. The second is some management means, some compression of costs, including some expansion of marketing channels, but the reaction in front of customers, may have added more elements of technology, added some fashion elements, the most stressed is a The concept of environmental protection. Because we feel that all the fashion of this home is good, and can not be sacrificed at the expense of health.
[Reporter] But what changes have been made to the channel layout in the past few years?
[Hu Haozu] A big change. Because I also noticed that especially in the previous Expos, it seems that various manufacturers and manufacturers show their products from their own perspective. If you join me, what kind of benefits or benefits do you have, we now have a concept, that is, reverse thinking, or from the perspective of the dealer, I hope to get something from the manufacturer, we refine in this sense Three points were made.
The first point as a dealer first of all he wants to make money, this is the most important. Acting for your product requires a profit support. In order to achieve this goal, each system needs to be a guarantee. For example, the system of training and installation, the training system of sales channel development, and the system of store management, as a support, we have created four systems in this respect to ensure that dealers can make money, this is the first one. We think dealers will need it.
The second point, the dealers are thinking about the troubles, especially because of the scratches caused by the transportation of such goods, which is caused by the scratches. It is a headache for the dealers. At this level, It is said that only relying on perfect packaging and a reasonable and relatively advanced process structure to ensure that during the transportation process, or in the usual installation process, it can not cause damage, reduce the trouble of dealers, increase its profit point. . This is the second point we think the imperial wind has to do.
The third point is that many dealers and friends hope to build a career platform before they earn, so the third point of our refinement is to be a long-term partner and not just a business relationship. Selling the door to you, you are going to sell to the consumer, we hope to be a partner of a career in a lifetime.
These three points are what we think of the whole marketing strategy. Based on these three ideas, we have deployed a network of sales of our imperial wind in 124 cities across the country, and then the daily production of the entire imperial wind in 2012 and 2013. It can reach 850 sets, and it can produce 850 sets of doors in one day. Its entire price and system, including the positioning of the brand, are all working in this direction.
[Reporter] "315" is coming soon. Do we have any marketing plans for this "315"?
[Hu Haozu] Yes, "315" has collected a data from 2004-2011 from us. "315" in real estate, including its upstream and downstream industries, is a relatively high time, consumers buy together. In this period, for this year we launched some regular offers, such as some experience prices of wooden doors, the usual sales are about 2700, 2800, this time as long as 1300, 1400, we usually sell the original price of 2700, 2800. The second is to directly give benefits to consumers, there are some activities of lottery, but more importantly, I hope to be able to arouse everyone's quality through the "315", after the product is sold, some of its intangible assets, or value-added services. Some attention, because I also mentioned that the homogenization of the wooden door is more serious. How to embody a value-added concept of the Imperial style product, we hope that it can be environmentally friendly, its lifetime free maintenance, it whole One of the emphasis on environmental indicators to achieve such a goal, our theme of this year's "315" promotion is mainly to let consumers really feel the quality of the imperial style wooden door.
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