Many commercial printers feel that the printing business is becoming more and more difficult, and they ask everywhere how to transform. The first transformation goal considered by most printing companies is actually packaging and printing!
The simple logic is that the equipment used for packaging and printing, even from the prepress to the printing process, is similar to that in his workshop; another argument is that books and periodicals, advertisements are affected by e-books and mobile communication technologies, and they feel very shocked. The packaging box has not been heard of any new technology anyway.
New problems in packaging and printing
The dilemma in the commercial printing field comes from oversupply. Because there are too many printing machines that exceed market demand, many commercial printing plants are facing the issue of transformation, and packaging printing is the easiest answer to transformation. According to this trend, the first thing to bear is the packaging printing plant.
The editor predicts that in the near future, a number of new packaging and printing factories may appear on the market. They are not newbies, but their peers who have transformed from commercial printing. Business is bound to be more difficult to mix.
Advantages of combined printing
Looking back at the history of commercial printing, one of the effects that can not be ignored is the emergence of the business model of combined printing. Today, a few good combination printing factories in many regions occupy a considerable proportion of the total output value of local commercial printing, which shows the power of this business model.
If we think that combined printing is a good example of the successful transformation of the printing factory at that time, then, can the package printing transformation also adopt the combined printing mode?
The success of the combined version model has a context, for example, the Inker Alliance is the amount of use (combined version-a lot of live sharing a version) and specifications (fixed business card size, limited paper, etc.), so that the layout is effective (Be sure to know that 100% of the global printing presses start from manual layout). These factors can create a price with sufficient advantages to attract colleagues to hand over the business of printing business cards. This model will create a larger and larger scale after a few years, and gradually have the ability to construct network services. So far everyone thinks that they are network printing factories.
How to achieve combined printing in packaging printing
If a packaging and printing factory already has the ability to produce a variety of packaging boxes, why not try to limit the specifications of the packaging boxes, do not do everything, and use the restrictions to get the most effective printing costs The most effective planning.
Today, the demand for many packaging boxes does not need to be as much as 500, and printing 150 is about the same price as printing 500. If a printing house can offer a reasonable and low price for 150 boxes, the business is ready.
Let more colleagues know that "we can print a small amount of packaging boxes at a reasonable price", and the package printing can start like this.
First define dozens or hundreds of box templates. Even if a sample book is used, it is beautifully printed and clearly states the specifications of the defined boxes. The collaborating colleagues only need to convince customers to use the defined templates when designing the box. Can print a small number of boxes at a time at an excellent price, solving the trouble of customers printing a lot of unusable boxes. Packaging printing can also achieve combined printing.
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