Pokémon GO? VR? AR? What was your screen?

In the past few days, countless Chinese geeks and gamers have been crying in the toilet.

The reason is that a few days ago, Pokémon GO (also known as "Pokémon GO" or "Pokemon GO") officially gave the official reply: "(Pokémon GO game) will be online all over the world, except mainland China, Taiwan, North Korea, Cuba, Iran, Myanmar and Sudan"······

In addition, the official also issued a special statement that has fixed a bug that allows Chinese players to play Pokémon GO, and said: "Apologize for the inconvenience."

Pokémon GO is in the Chinese lock zone, as if to hear the heartbreaking voice of the players who are crying.

What are the Pokémon GO, VR, and AR on the major news websites, Weibo, and friends in the past few days? What magical power does Pokémon GO have for players to obsess?

I believe that many netizens have read the news and online posts of major platforms, and they have been squatting for the technical idioms of various kinds of brushings. The purpose of this article is to reveal Pokémon GO, VR and AR, and the emotional entanglements between them with easy-to-understand words. Everyone can watch while eating melons.

There are eggs at the end of PS

Pokémon GO plays global Nintendo stock price skyrocketing

First introduce the Pokémon GO mobile game that has been popular all over the world, and the players are crazy and can't play more crazy.

Pokémon GO is a mobile game that combines AR elements, LBS games and Pokemon Super IP. It is jointly developed by Nintendo's Game Freak, Pokémon (also known as "Pokemon") and Google's Niantic Labs.

To put it simply, Pokémon GO is a mobile game that people can open for free in the National Service (domestic server) area. The theme is “Catch the Elves”. The game combines virtual and reality, and the player is called "trainer". After the game acquires the map of the player, it will display the position information of each virtual elf in real life. The trainer needs to go to the exact location to capture the elf. The way to capture is to throw the sprite ball. In addition to the elves, the game has also set up Poké Stop (a "elf station" that allows players to get some items for free) in some locations. The trainer can add some free equipment at Poké Stop.

At the beginning of July, Pokémon GO was released as a phenomena-level (can be understood as "excellent") mobile game, which was loved by many gamers and quickly topped the list of best-selling games. It is reported that the game was only available in North America for three days. The game server crashed three times. On July 6, Pokémon GO was officially released in Australia and New Zealand, and landed on the US market on the 7th. Since then, it has been monopolizing the first place of free software for the Apple App Store.

It can be said that Pokémon GO has led the global mobile game, and at the same time brought a new spring to its old club Nintendo Game Company.

Nintendo is one of Japan's world-renowned game makers and one of the top three in the modern video game industry. It is known as the pioneer of the modern video game industry and has sold more than 460 million hardware and 2.7 billion software worldwide.

If you are not familiar with Nintendo, you must have heard of these four games: Super Mario, Big King Kong, The Legend of Zelda, and The Fairy. They are the treasures of Nintendo's town.

Left: "Super Mario" right: "The Legend of Zelda"

Super Mario is the best-selling and most successful game in the history of the world, but with this trend, Pokémon GO is the first to be crowned.

According to Phoenix Finance, since the release of Pokémon GO, Nintendo's share price soared by about 70%, and the market value soared by $12 billion. On July 11th, the Tokyo stock market, Nintendo's share price soared 25%, the largest single-day gain since 1983. Nintendo's share price has risen 69.34% in the last five trading days.

Although China is not within the scope of opening national costumes, Pokémon GO is a global mobile game, and Chinese fans are not inferior. As of 11:00 on July 14th, the number of Weibo readings with #PokemonGO# was as high as 330 million, with 15,000 fans. Another microblog topic #Pokemon Go# (with more spaces in the middle) has reached 110 million readings.

　

How to play Pokémon GO combined with LBS, IP and AR technology?

So the question is, how does Pokémon GO play? What are the LBS, IP, and AR technologies used?

LBS is a string of English acronyms, called Location Based Services, which is currently used in mobile applications such as online map maps. The LBS technology consists of two layers of meaning. The most basic is to use the detectable mobile device for user "location", and secondly to obtain various types of information services related to location.

Wit, like you, also uses the positioning system in the Pokémon GO game, so even if you are in the area where you open the Pokémon GO game, you want to play this adventure game, you need to turn on the phone location, and have enough mobile traffic network. .

The concept of IP believes that many people have heard about it. Recently, domestic "film IP" has become the mantra of fashion. The IP here is not the "IP address" in the traditional sense, but the English abbreviation, which is called Intellectual Property. Property rights intellectual property). Everything that is devoted to the author's mental words, phrases, symbols, and designs is the IP that is granted exclusive rights by law.

The Pokémon GO game uses a group of old-fashioned IPs that use the "elf feelings" of young people. Most of the 90s have seen the animated cartoon "Digital Baby" launched in 1999, and then a theme songwriter will also be in tears. Remember the Eight Gods Taiyi and Pikachu sprouting and smiling? In the Pokémon GO game, various "monsters" are cartoon pets in traditional games and animations. Let's take a look back. Childhood is bursting!

This game will become a technology highlight, not just because it is fun, but the AR technology that is still in the incubation period.

AR is the abbreviation of Augmented Reality, translated into augmented reality technology. A photo of Iron Man will be better understood.

Being handsome! ? The reason why it is called "augmented reality" technology, rather than a complete replacement of reality, is that AR technology provides users with a more open space to use, not using a fully enclosed helmet to make reality and virtual The space is fused together.

In summary, the Pokémon GO game uses LBS technology to accurately locate the trainer and obtain location information, and to distribute an old and hot elf IP in every corner of real life. The trainer can hold the mobile phone. The screen shows the active state of the elves in the real map, and captures them.

Pokémon GO enables real-world maps to be displayed as virtual scenes in mobile phones, combining virtual games with real life. The original intention of gamers is to experience a world that is different from real life, in order to gain a pleasant experience that is difficult to understand in reality. In the process of playing the game, the player “substitutes” the individual emotions, often imagining himself into a savior and a just person in the blockbuster, such as Bond in “007”, “Blessing in the Sherlock”, “The Hunger Games” The big cousin in the book······

　　

Pokémon GO game follow-up effect

As a phenomena-level mobile game, Pokémon GO has been popular among players. As a new favorite in the game industry, what changes has Pokémon GO brought to our lives?

First of all, the "Otaku House Girl" is going out, there should be applause here!

To catch a pet, you must get the door. The difference between Pokémon GO and traditional games is the need for game space. Some netizens expressed their feelings: "Pokémon GO has turned my otaku friend into a sportsman who rides 30 kilometers a day... I am thinking about it... this must be part of the plan to eliminate the otaku."

“Feedback Ring” refers to the addition of new audiences through the feedback of the audience. In short, it is to follow the trend. Pokémon GO is a positive score. More and more players join the trainer team. The players all over the world are led by mobile phones. Run, grab PM (private message, refer to the private message about the location of the elf) and play.

The beneficiaries of Pokémon GO are far more than Nintendo Game Company. Analysts from CLSA and Macquarie Research point out that although Pokémon Go is very popular, Nintendo is not the main beneficiary of the game because it is not the actual developer of this mobile game. . The biggest beneficiary is actually the game development company Niantic and technology giant Apple, because Apple will take a considerable commission from the income of this popular game on the iPhone.

Moreover, the red burst of Pokémon GO has also brought about a series of social security problems. A large number of players have caused traffic congestion, and there are traffic safety hazards when staring at the mobile phone without looking at the road.

On the morning of July 10, local time, a police station in Missouri, USA, issued a warning on Facebook that a thief had taken aim at the Poké Stop in the real world, intending to engage in theft when crowds flooded into the site. .

On the evening of July 12th, US time, a car accident occurred in New York City. The reason was that the 28-year-old owner was playing Pokémon GOPokémon GoGO when he tried to catch an elf. According to the local police, the owner’s leg was injured, but the injury was not serious, but the front of the car was seriously damaged by a strong impact.

Figure from: Business Insider

The situation facing a police station in Australia is a bit ridiculous. The police station was selected as the Pokée Stop in Pokemon, causing gamers to follow in. Many people tried to force the police. Finally, the police station had to make a statement on Facebook, calling on players not to come back to "catch the demon."

In addition, in view of the popularity of Pokémon GO, many domestic businesses have seen business opportunities. The cottage borrowing game has sprung up, and the reaction of the buddies is also hand-picked stars.

All in all, the Pokémon GO game brings more than just a global mobile game, but also ignited a new round of technological innovation, a mobile game that combines entertainment, adventure, high technology and economy. Different thinking and enlightenment in related fields.

What is the foreseeable future of AR&VR?

Pokémon GO not only opened the door to the new world of games, but also AR technology. As long as an article mentions AR, it will inevitably bring VR. What is the difference between the two?

AR is the abbreviation of Augmented Reality, translated into augmented reality technology, the previous article through the "Iron Man" example has an introduction. VR (Virtual Reality), a virtual reality, is a fully enclosed glasses case with a device, so that the experiencer can experience the immersive feeling in an interactive three-dimensional environment. Not easy to understand? Give an example of "Pirates of the Dream."

If you want to experience the illusory reality in the dream space like Xiao Li, you only need to bring a fully enclosed glasses box to experience the "dream" of 720 degrees.

Both AR and VR use virtual technology. It is popular to understand that AR is semi-virtual and VR is fully virtual.

Many industry insiders speculate that the VR wind has gradually scraped into the traditional film industry. Looking at the trend of film development, from flat 2D to stereoscopic 3D, it is not impossible for the full simulation of VR mode to become the development trend of the film industry. For this reason, VR, as an emerging technology industry, has soared in market value in recent years.

In 2015, Google is developing an operating system customized for VR devices internally. Currently, the more popular VR glasses are Google Cardboard Plastic Google Plastics VR glasses. Search for major e-commerce platforms, Samsung, HTC, Storm and other manufacturers of VR glasses sales are not low.

According to Netease Technology, until the first half of 2015, VR was still a product of relatively small circles. However, since the second half of the year, several major VR hardware giants such as Oculus, Sony, and HTC have successively announced the 2016 consumer products. The plan, the domestic manufacturers have finally been unable to hold back, Tencent, Baidu, LeTV, Xiaomi, Storm video have exposed their "planned long-term" VR industry layout, a VR hot, and rushed.

AR has always been less favored than VR, but with the popularity of Pokémon GO, AR's favor is getting higher and higher. According to a set of data from market research firm Digi-Capital, by 2020, AR's market size will reach 120 billion US dollars, much higher than VR's 30 billion US dollars.

Pokémon GO fire, some lace sensations are also endless. Individual netizens questioned the game’s violation of national security. The reason is that the game puts the sprites in various areas, gets the area information, and lets the player catch the elves in various places. If there is no one in the area to catch the elves, it is a military forbidden place. If the Pokémon GO game positioning will endanger national information security, why are the map apps and plug-ins that have been widely used in recent years unquestioned?

According to the author, some netizens' imagination can also build rockets. Tell the truth. Does the seat know this?

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