"Pokémon GO" is a complete fire.
According to the latest data from Digital Vision in the United States, the DAU of Pokémon GO is approaching Twitter. In the United States alone, the maximum daily download volume has exceeded 3.4 million, and the average daily online game of a single player is 43 minutes, which has surpassed Whatsapp, Snapchat and other popular. social application.
In addition, according to App Annie, in the three regions where Pokémon GO was launched, the net income in the first week was $1 million. If it hits the global market, the annual revenue is expected to exceed $1 billion. However, Nintendo recently passed the official Facebook of Pokémon GO, saying that the game will not be launched in China (including Taiwan) and become one of the six markets that Nintendo has given up.
This is a bad news for Chinese players; but for Chinese game makers, this is a great news.
"Pokémon GO" is destined to change the history of the game industry
The appearance of "Pokémon GO" is not just as simple as the birth of a boutique game.
Technically speaking, Pokémon GO has realized the innovative use of LBS technology and AR technology in mobile games, making it no longer just a mobile game. At the same time, in the game background, it retains the original classic RPG elements of the Pokemon game, as well as the classic gameplay of fighting, growing, and collecting. From technology to content, in the product attributes of the game, "Pokémon GO" is definitely a super S-class work.
However, the biggest breakthrough of Pokémon GO is that it allows the "dead houses" holding mobile phones to rush into the outdoors, day and night. Even on social systems, Pokémon GO directs the online friend's model to the offline interaction mode, transforming the purely network-dependent buddy system into real social behavior.
Looking back at the history of the game, players have always been sitting on the couch, staring at the screen, playing all day with a variety of input devices and systems. But Pokémon GO lets players go outdoors and play with other real players. I have to say that this is the value of AR games, and "Pokémon GO" gave up the Chinese market, which is undoubtedly handed to Chinese game makers, a huge cake.
China's AR mobile game is going to climax
Since last year, it has been the concept of AR and VR from Silicon Valley “far from the distanceâ€, which has set off a wave of public opinion in the country. For a time, companies in the Internet industry, large and small, have released various strategic layout plans related to AR and VR. However, everyone with a discerning eye knows that this is just a show that companies do on public relations in order to chase the capital market. It is generally considered that AR, VR is most likely to form a complete business model of technical applications or in the field of entertainment.
Right now, Nintendo's "Pokémon GO" has already eaten the first crab, and this will inevitably make AR mobile game a big fat for all manufacturers. Especially in the Chinese mobile game market where the industry competition has entered the white-hot stage, the homogenization of product dilemma urgently needs new breakthroughs to seek new growth points - the first few months are to use IP as a straw, but only rely on the IP concept. Obviously insufficient to support the development of many small and medium-sized manufacturers. Now, Pokémon GO gives manufacturers a new opportunity.
Just like the early stage of the Chinese mobile game market in previous years, under the “call†of the successful model of “Pokémon GOâ€, I believe that the domestic mobile game market will soon have a similar product with “tributeâ€. The AR mobile game products blowout, the phenomenon of industry and public opinion climax will certainly be there. But it is conceivable that once AR and VR are applied to the game, it is a technical problem. It is far less easy to use the IP concept to fool the capital side and the player. In other words, the establishment of the AR mobile game industry pattern will be faster and more standardized than the early stage of the mobile game market. In any case, the market size of AR mobile games in China is definitely 10 billion, and then we will see who is the first to catch this big fish.
"Pokémon GO" is a complete fire.
According to the latest data from Digital Vision in the United States, the DAU of Pokémon GO is approaching Twitter. In the United States alone, the maximum daily download volume has exceeded 3.4 million, and the average daily online game of a single player is 43 minutes, which has surpassed Whatsapp, Snapchat and other popular. social application.
In addition, according to App Annie, in the three regions where Pokémon GO was launched, the net income in the first week was $1 million. If it hits the global market, the annual revenue is expected to exceed $1 billion. However, Nintendo recently passed the official Facebook of Pokémon GO, saying that the game will not be launched in China (including Taiwan) and become one of the six markets that Nintendo has given up.
This is a bad news for Chinese players; but for Chinese game makers, this is a great news.
"Pokémon GO" is destined to change the history of the game industry
The appearance of "Pokémon GO" is not just as simple as the birth of a boutique game.
Technically speaking, Pokémon GO has realized the innovative use of LBS technology and AR technology in mobile games, making it no longer just a mobile game. At the same time, in the game background, it retains the original classic RPG elements of the Pokemon game, as well as the classic gameplay of fighting, growing, and collecting. From technology to content, in the product attributes of the game, "Pokémon GO" is definitely a super S-class work.
However, the biggest breakthrough of Pokémon GO is that it allows the "dead houses" holding mobile phones to rush into the outdoors, day and night. Even on social systems, Pokémon GO directs the online friend's model to the offline interaction mode, transforming the purely network-dependent buddy system into real social behavior.
Looking back at the history of the game, players have always been sitting on the couch, staring at the screen, playing all day with a variety of input devices and systems. But Pokémon GO lets players go outdoors and play with other real players. I have to say that this is the value of AR games, and "Pokémon GO" gave up the Chinese market, which is undoubtedly handed to Chinese game makers, a huge cake.
China's AR mobile game is going to climax
Since last year, it has been the concept of AR and VR from Silicon Valley “far from the distanceâ€, which has set off a wave of public opinion in the country. For a time, companies in the Internet industry, large and small, have released various strategic layout plans related to AR and VR. However, everyone with a discerning eye knows that this is just a show that companies do on public relations in order to chase the capital market. It is generally considered that AR, VR is most likely to form a complete business model of technical applications or in the field of entertainment.
Right now, Nintendo's "Pokémon GO" has already eaten the first crab, and this will inevitably make AR mobile game a big fat for all manufacturers. Especially in the Chinese mobile game market where the industry competition has entered the white-hot stage, the homogenization of product dilemma urgently needs new breakthroughs to seek new growth points - the first few months are to use IP as a straw, but only rely on the IP concept. Obviously insufficient to support the development of many small and medium-sized manufacturers. Now, Pokémon GO gives manufacturers a new opportunity.
Just like the early stage of the Chinese mobile game market in previous years, under the “call†of the successful model of “Pokémon GOâ€, I believe that the domestic mobile game market will soon have a similar product with “tributeâ€. The AR mobile game products blowout, the phenomenon of industry and public opinion climax will certainly be there. But it is conceivable that once AR and VR are applied to the game, it is a technical problem. It is far less easy to use the IP concept to fool the capital side and the player. In other words, the establishment of the AR mobile game industry pattern will be faster and more standardized than the early stage of the mobile game market. In any case, the market size of AR mobile games in China is definitely 10 billion, and then we will see who is the first to catch this big fish.
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