Seeing the essence of combined printing from the perspective of sharing economy
Joint printing is relying on the advancement of software technology and Internet technology, so that it has more characteristics of the sharing economy, which has been rapidly developed.
Synthetic printing is an already existing printing process arrangement plan, not a new creation. However, in the new Internet era, combined printing has been given a new meaning. Hinged printing has made tremendous achievements in Taiwan with the Internet innovation of the printing business as its entry point, and was quickly introduced to mainland China. Hinged printing has gradually become a benchmark innovation point for the Internet application of the printing industry.
From the perspective of the technical connotation of combination printing alone, it has not broken through the original technical track after the enthusiasm in recent years, but under the impetus of the great development of information technology represented by software technology and Internet technology, combination printing can be used The achievements of information technology have promoted its application from within the enterprise to unspecified customer groups, so that it has the characteristics of a sharing economy, technology has not changed but the economic form has changed.
Similarly, we can look at the development path of shared bicycles. Bicycle travel is the best choice for short trips, and people have been doing this. The government has made great efforts to promote the popularization of public rental bicycles in the context of green travel. It uses software technology-instant payment settlement and management software, but it has been tepid. Until the emergence of Internet-based shared bicycles represented by OFO and Mobike, people's bicycle usage has undergone fundamental changes. In essence, the popularity of bicycle sharing is not a change in the technical form of bicycles, but the credit for the Internet-based mass sharing method.
From this point of view, it is precisely because combination printing is based on software technology and Internet technology, it has more characteristics of the sharing economy, and has achieved rapid development.
However, after all, the face of combined printing is not all the printing business, nor the daily needs of the masses, and its innovative value in the printing industry has also been greatly restricted.
Here, we try to look at the essence through the phenomenon from the perspective of the sharing economy, and talk about the things that have been printed together in these years.
Technical view of combined printing
Combined printing is to divide the product combination of different customers, with the same paper, color number, and printing volume in a large version, in order to make full use of the largest printing area of ​​the larger format printing machine, printing multiple small format prints at a time In order to take advantage of mass production and large-scale printing, share printing costs, save plate making and printing costs. For traditional printing, the larger the printing batch, the lower the cost of the shared single page, so the combined printing can greatly reduce the production cost compared to the special printing.
In fact, printing factories have always been doing this, but products that can be printed together can only be selected within the factory, limited to delivery dates, paper differences, and printing volume. In most cases, the business that can be combined together is not It's more common, so the 4K, 6K and 8K offset presses are very popular in the printing industry, and there are even smaller specialized business card offset presses.
The new mode of business operation for combined printing originated in Taiwan, represented by Jianhao, taking advantage of the price advantage brought by combined printing, using the Internet to collect plate printing business for the whole society, and then using the company's perfect internal software and The management system continuously generates printed products that can be combined.
What combined printing brings is a lower price and a faster delivery cycle, which is exactly consistent with the characteristics of the Internet economy and can attract more customers to participate. The face-to-face printing is a regular business with no special needs, and this part of the business itself does not have overly complex technical requirements, and is suitable for an Internet system that cannot communicate with complexity.
Of course, the incomplete printing is not an advantage. Compared with the special edition printing, the color quality of the combined printing is affected by other products that are put together on the same plate. The color consistency may not be very good, and only regular non-specific features can be printed. Business requested. Due to the need to wait for other combined business, the delivery time of combined printing is longer than that of single printing in the case of insufficient business volume. After all, a small format and small batch of prints must find suitable other products that can be put together. It's not easy. In addition, there is a need for joint printing, so for some large batches or large prints, there is actually no value for joint printing.
Combined printing software and Internet
Joint printing is facing a variety of different customers, and the uniformity of the quality of its electronic documents is the first problem to be solved. Since it is impossible to re-correct the printing ink volume for a single print during the combined printing process, there is a high requirement for the standardization of color separation and color adjustment, and there must be a complete color check before performing combined printing Check and adjust with the correction system to ensure that the pre-press data of all products meet the requirements of standards and specifications during printing.
Coordinated printing volume coordination is an overall planning method that requires algorithm support. Absolutely the same volume of printed matter is often difficult to come by, so how to coordinate the imposition of the volume of a version is particularly important, this work should be done automatically. Moreover, the prints of the same color tone should be arranged longitudinally corresponding to the ink discharge area, and still consider the mutual interference of different ink areas and the coordination of the maximum and minimum ink discharge amount. After all, the printing press is a simulation device.
The gang printing model similar to Jianhao is essentially a kind of business outsourcing, and business outsourcing has the risk that product quality and delivery time are difficult to guarantee. To a certain extent, there is insufficient paper weight, poor color, Problems such as delayed delivery.
The more important thing is to combine printing, there must be enough business to be able to get together, the more business, the higher the efficiency of the combined version, the combined version can run. This is the same as sharing bicycles and public rental bicycles. The reason why public rental bicycles are not efficient is that the users are not universal enough to use cards only, the audience is limited and the area of ​​use is limited, and shared bicycles are based on the Internet. The media has achieved an unlimited expansion of the audience and region.
Therefore, the key to the real smooth running of combined printing is that the business volume should be rich enough and the audience should be wide enough, which is only possible with the help of the Internet. Design a set of Internet-based combined printing system to deliver the decentralized business in the fastest way to the timely submission, processing, and shipping of the business, so as to attract other printing companies to hand over the business that requires the combined printing to professional combined printing enterprises Only in this way can the combined printing enterprise form a scale advantage.
From this perspective, joint printing has changed from a technical solution to a business operation model. Its operation and development are inseparable from the software system that supports the joint printing technology, and it is also inseparable from the Internet for the wider user. The business aggregation system is indispensable for both.
Shared printing
The commercial operation of combined printing needs sufficient small batch and small format business to form the combined advantage. Therefore, in order to develop into a business model, joint printing must inevitably highlight its sharing. When a single enterprise receives orders, the number of products is difficult to support the operation of joint printing. It is conceivable that in order to meet the output of a folio offset press, a large number of companies need to provide small batch and small format business for it to ensure its normal operation.
How to realize the sharing of hinge printing is the basic premise for success of hinge printing. Based on nearly 1,000 printing companies in Taiwan, Taiwan Jianhao has developed rapidly with high quality, reasonable price, and timely delivery. It has become a type of monolithic printing unicorn that attracts the attention of the industry, and its software and network are complete. Sex is an important support. But after Jianhao entered mainland China, it was difficult to quickly replicate its success in Taiwan after many attempts. You can see the differences in the mainland business environment, printing supervision, and network environment. Under the market environment of mainland China, to achieve shared sharing printing, new business models must be explored rather than simply copied.
At present, there are a lot of negative statements in combination printing. Problems such as vicious competition, low quality and insufficient paper weight have always existed. In fact, there is no real combination printing in China at all. Most of the time, they are borrowing the commercial term for combination printing to become a shield for competition and vicious price cuts.
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