Why IWC Portugal started to increase prices
2023-04-13 07:06:46
Men choose watches, and Rolex, Omega, and IWC have all become "mainstream." The brand is high-end, the price is mid-level, and it wears a steady and proud masculinity on the wrist.
Needless to say, Rolex, Omega, and IWC have all occupied a place in the watch market . Since April this year, the average price of these brand watches has increased by 3-5K on average .
The Portuguese meter has always been a popular model of IWC. Although it is not an entry model, it has always been a very popular model.
The Portuguese plan can be said to be a hot spot among the popular nations of all countries. The demand of the people is very large. There are more people chasing and more wolves and less meat. Although it cannot be said that a 100% change in public prices will affect the secondary market or the actual transactions in the secondary market, there are some impacts.
Although the price of the Portuguese meter is higher than the entry-level Portofino series, many people think that the Portuguese meter has a more complicated mechanical aesthetic than the simple design of the Portofino.
The 12-minute 30-minute chronograph dial and the 6-second small seconds dial on the Portuguese dial surface are not only very balanced but also have no calendar to break the balance, which meets the design requirements of men who pursue mechanical sense.
1
History of Portuguese Timekeeping
At the end of the 1930s, two Portuguese merchants ordered watches of the same precision as nautical chronograph instruments at IWC in Schaffhausen, Switzerland.
At that time, only the use of large pocket watch movements could meet their requirements for accuracy, so watchmakers used the 74-type hunter-type pocket watch movement, which was mounted on the watch case.
However, due to the popularity of small and square watches at that time, IWC's large size, simple dial, and simple round case of "pocket watch" were not popular among the public. Therefore, by the early 1980s, only hundreds were produced.
At the Basel Watch Fair in 1967, IWC introduced the 811A / AD, a nautical elite automatic watch. This is the predecessor of today's Portuguese series of elite chronograph watches.
The real success was in 1993, this timepiece paid in the name of "Portugal", and caused a sensation in the watch industry.
It is estimated that no one would think that the Portuguese chronograph, which had been obscured due to the problems of aesthetic design at that time, would become the "master of aesthetics" in the watch industry in a few decades, and thus become one of the most popular series in IWC.
2
Portuguese chronograph on SIHH this year
At this year's SIHH exhibition, IWC launched the 150th anniversary edition of the Portuguese chronograph. The new Portuguese meter has been improved in two ways.
The first is the change of the dial, which has been replaced with a "low temperature lacquer dial" similar to enamel.
Another improvement is the movement. The movements of IWC are mainly divided into two categories. One is the self-produced movement, mainly used in high-end IWC. There is also a general-purpose movement purchased from outside, which is mainly used for ordinary IWC watches, such as Portuguese meters and flying meters.
This year's "Portuguese Meter" has been upgraded to replace the original 7750 movement with a new 69355 chronograph movement.
The 69355 movement is composed of 194 parts. It is equipped with a two-way automatic winding system and attractive finishing. The chronograph is limited to 30 minutes, so that the sub-dial on the watch dial is kept clean and vertical.
This 150th anniversary commemorative model is available in two colors, blue and white, with a limited edition of 2,000 each.
Needless to say, Rolex, Omega, and IWC have all occupied a place in the watch market . Since April this year, the average price of these brand watches has increased by 3-5K on average .
The Portuguese meter has always been a popular model of IWC. Although it is not an entry model, it has always been a very popular model.
The Portuguese plan can be said to be a hot spot among the popular nations of all countries. The demand of the people is very large. There are more people chasing and more wolves and less meat. Although it cannot be said that a 100% change in public prices will affect the secondary market or the actual transactions in the secondary market, there are some impacts.
Although the price of the Portuguese meter is higher than the entry-level Portofino series, many people think that the Portuguese meter has a more complicated mechanical aesthetic than the simple design of the Portofino.
The 12-minute 30-minute chronograph dial and the 6-second small seconds dial on the Portuguese dial surface are not only very balanced but also have no calendar to break the balance, which meets the design requirements of men who pursue mechanical sense.
1
History of Portuguese Timekeeping
At the end of the 1930s, two Portuguese merchants ordered watches of the same precision as nautical chronograph instruments at IWC in Schaffhausen, Switzerland.
At that time, only the use of large pocket watch movements could meet their requirements for accuracy, so watchmakers used the 74-type hunter-type pocket watch movement, which was mounted on the watch case.
However, due to the popularity of small and square watches at that time, IWC's large size, simple dial, and simple round case of "pocket watch" were not popular among the public. Therefore, by the early 1980s, only hundreds were produced.
At the Basel Watch Fair in 1967, IWC introduced the 811A / AD, a nautical elite automatic watch. This is the predecessor of today's Portuguese series of elite chronograph watches.
The real success was in 1993, this timepiece paid in the name of "Portugal", and caused a sensation in the watch industry.
It is estimated that no one would think that the Portuguese chronograph, which had been obscured due to the problems of aesthetic design at that time, would become the "master of aesthetics" in the watch industry in a few decades, and thus become one of the most popular series in IWC.
2
Portuguese chronograph on SIHH this year
At this year's SIHH exhibition, IWC launched the 150th anniversary edition of the Portuguese chronograph. The new Portuguese meter has been improved in two ways.
The first is the change of the dial, which has been replaced with a "low temperature lacquer dial" similar to enamel.
Another improvement is the movement. The movements of IWC are mainly divided into two categories. One is the self-produced movement, mainly used in high-end IWC. There is also a general-purpose movement purchased from outside, which is mainly used for ordinary IWC watches, such as Portuguese meters and flying meters.
This year's "Portuguese Meter" has been upgraded to replace the original 7750 movement with a new 69355 chronograph movement.
The 69355 movement is composed of 194 parts. It is equipped with a two-way automatic winding system and attractive finishing. The chronograph is limited to 30 minutes, so that the sub-dial on the watch dial is kept clean and vertical.
This 150th anniversary commemorative model is available in two colors, blue and white, with a limited edition of 2,000 each.
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