Interpretation of the diversification of food packaging and labels to adapt to the development trend of the new situation

In recent years, with the continuous emergence of food safety emergencies, people’s attention on food labels has been increasing, and consumers’ complaints due to mislabeling of food labels have occurred frequently, which has also led to national food labelling and labeling. The importance attached to the introduction of a series of relevant laws and regulations to regulate the labeling of packaged foods. At the same time, the development of food labels is also moving toward diversification.

As consumer safety awareness continues to increase, the amount of information carried on food labels increases. In recent years, with the continuous emergence of food safety emergencies, people’s attention on food labels has been increasing, and consumers’ complaints due to mislabeling of food labels have occurred frequently, which has also led to national food labelling and labeling. The importance attached to the introduction of a series of relevant laws and regulations to regulate the labeling of packaged foods. At the same time, the development of food labels is also moving toward diversification.

Standardized and standardized

It is reported that on October 19, the mandatory national standard "GB 4806.1-2016 General Requirements for Food Contact Materials" was formally implemented. The author learned that disposable packaging products that are in direct contact with food should be marked with the following label: "Food Contact Use the "or food packaging" mark. In addition, “name, material, manufacturer, address, contact information, production date, execution standards, and usage instructions” are also added. At the same time, labels cannot be separated from their minimum sales packages. Products that have special requirements for use should indicate the method of use, precautions for use, purpose of use, use environment, operating temperature, etc. The author believes that the implementation of this policy will further refine the food contact materials and provide a basis for the labeling of food labels.

In addition, the labeling of milk powder labels has become increasingly strict. It is understood that the State Food and Drug Administration issued the "Technical Guidelines for Regulating the Labeling of Formulas for Infant Formula Milk Formulations (Trial)", and the product name requirements, labeling requirements, and label prohibition requirements for infant formula formula milk powder Other labeling requirements such as the optional labeling of content are strictly regulated, such as milk powder label content and functionality. The author was informed that content claims and functional claims must be marked in strict accordance with the provisions of the national standards for food safety. If an enterprise labels content claims and functional claims in addition to the current national standards for food safety, it must be approved by the State Council’s health administrative department before marking. Claims related to label samples should be textually marked on the non-primary display page.

Digital, intelligent

With the continuous development of information technology, food labels are becoming more and more digital and intelligent. For this reason, traditional printing can no longer meet the demand for personalized printing and variable data printing, so the market's growing demand for digital printing is increasingly evident. Some printing companies started the production of all-intelligent packaging labels. For example, Hebei Xindong Printing introduced high-end production equipment such as flexographic prints and anti-counterfeiting products, continuously developed various anti-counterfeiting technologies, added anti-counterfeiting functions to exquisite food packaging, and achieved aesthetic and practicality. With the perfect combination of high technology, we will gradually realize the strategic goal of selling exquisite packaging products overseas.

In fact, the food packaging intelligence is mainly reflected in the label, and bar code, two-dimensional code, etc. are common applications of smart labels in life. The author was informed that Finnish companies have released "Smart" bottles of high-grade Karelvar gin using Thinfilm's NFC SpeedTapTM tags. Each SpeedTap tag is unique, and it is almost impossible to clone it. With NFC technology, it can be read with a smart phone or device, which will greatly promote consumer loyalty and brand promotion.

Smart labels can not only realize the interaction between consumers and products, but also can identify the quality of food. It is understood that the Japanese design studio TO-GENKYO has invented a smart label with a special coating. This label will change color due to changes in ammonia concentration, which in turn will identify the freshness of the food.

Green and environmental protection

With the continuous promotion of energy conservation and environmental protection concepts, various fields are responding positively, and the food labeling industry is no exception. The author understands that the greenness and environmental protection of labels are mainly reflected in the label materials. It is understood that Singapore has launched a series of green labels. Compared with other materials, this new type of label is more economical and more suitable for sustainable development. With the continuous advancement of science and technology, as well as the dual factors of energy conservation and environmental protection, food labels will develop in the direction of green and environmental protection.

To this end, the author believes that as consumer health and safety awareness continues to increase, people will pay more attention to label information, and food processing companies and food packaging companies should grasp the development trend of food labels and emphasize the improvement of labels.

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