Channel disputes in the office stationery industry
The fierce market competition has caused many stationery manufacturers to rack their brains and try their best to compete for sales channels and win more profits for themselves. So today Xiaobian is also coming to join in the fun, to talk with you about the channel competition in the office stationery industry. Look at the bloody hurricane, who is the rabbit who died.
As a small commodity office stationery industry, its channels are mainly divided into retail channels and group purchase channels. Retail channels are mainly expressed through storefronts, such as office stationery stores, stationery wholesale markets, and online stores. Mainly relying on passenger flow and turnover rate to achieve sales, and the group purchase channel is mainly for the business units to directly purchase from large quantities of stationery manufacturers.
The retail channel mainly realizes the sales of products through the promotion activities of the storefront. The main sales of some stationery stores are through discounts and purchases, and the transaction rate is increased while the unit price is lower. It can be seen that the sales function of the specialty store is gradually weakening, and the more important functions are brand display and logistics distribution. In addition, the customization of office stationery required by the market has gradually become a momentum that cannot be underestimated. Stations such as bank units and high-level clubs often need these stationery products with their brand logo. This is a big market with unlimited potential. Grasping this customer base can effectively open the way to rapid development.
For stationery companies, they are more willing to form long-term cooperation with enterprises, because this can bring greater profits to stationery companies. Therefore, group purchase is an important channel for the sales of office stationery. It is also very important for group purchase channels. First of all, it is very necessary for office stationery enterprises to build an efficient group purchase public relations department. This department mainly purchases enterprises through conferences. Group purchase realizes time misplaced marketing. At the same time, key enterprises and special cooperative units will be set as key targets for group purchase public relations, and they will establish long-term and effective cooperation to break through the dilemma of stationery marketing.
The marketing of stationery must grasp the big direction. Therefore, stationery companies can centrally manage the area. In a certain area, select a fixed agent. Then it is directly managed by the internal marketing department of the company, and reports are summarized every quarterly every month, so that the regional stationery sales can be known in time, which not only improves the efficiency of the work, but also realizes the sharing of resources. The industry is also a very important way.
Regardless of whether it is a retail channel or a group purchase channel, the ultimate goal is to bring more benefits to stationery companies, so it is necessary to make rational use of these two sales models. The more competitive, the more opportunities will be brought, and the stationery companies will be able to find more sales channels.
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