Merchants sell budding young people product packaging fashion avant-garde

With the "post-80s" and "post-90s" gradually becoming the main consumers on the market, businesses are also looking for another way to subdivide consumer groups. The reporter's investigation found that since the beginning of this year, in addition to liquor companies starting to launch 80 liquors, black tea and black tea have become the new darling of the tea industry. Even carbonated beverages have begun to sprout and appeal to young consumers.

A few days ago, Songhe's “Yi80” liquor, developed for young consumers after 80 and 90, was officially launched on multiple e-commerce channels. It is understood that this is the second wine product launched by Song He for young consumers after the "Song River Buckle" was released in January this year. The reporter noticed that not only Songhe, since this year, Jiangji Liquor, Baofeng, Jiannanchun and other liquor companies have launched new liquor products specifically designed for “after 80′′ and “after 90′′. According to customer service staff of a liquor store, the liquor designed for the post-80s population is both stylish and fashionable, and the taste is also mostly liked by young people. It can also be used as a cocktail mix or milk , juice, "after 80" liquor total sales of more than 300 bottles a month.

The reporter saw that as young people as the liquor, there are carbonated drinks. Coca-Cola quietly launched a new packaging for the Chinese market a few days ago. The "Coca-Cola" four characters were removed and replaced by the Internet buzzwords such as "Artistic Youth, Gao Fu Shuai, Bai Fu Mei, Natural Stay, Pure Men, Little Lolita". According to the staff of the Bund Tesco supermarket, compared to the "old version" of Coke, which has inventory, the sales volume of "popular language edition" Coke is obviously better, and there are even young people who specialize in purchasing different "popular language" Coke.

In an interview with the reporter, it was also found that the tea merchants also adjusted the sales variety according to changes in the consumer groups. "The crude fiber contained in black tea is more suitable for the needs of modern people. Black tea can be added with fresh milk, honey, flowers and even color wine. It is most favored by young people." The head of a certain tea wholesale market told reporters that it is now to buy tea. No longer only in the elderly, more and more young people become new customers.