Leverage your insight to "parallel" cosmetics

2024-05-02 15:09:41

Nowadays, in the large shopping malls, in large and small cosmetics stores, and even in many online stores in Taobao, you can see some of the world's top cosmetics such as Lancome, Estee Lauder and Dior. It’s a bit of a feeling of “the old Wang Xietang’s former Yan, flying into the homes of ordinary people”. These luxury goods are now the target of many women, but it’s not hard to find in the streets and alleys. After three, the prices are very different. The price of brand-name cosmetics sold in some small stores is only about 60% of the mall. Why are the same commodity price differences so great?

Cheap cosmetics behind the hidden mystery machine

Visited 6 cosmetics stores, several stores in the price of about 100 yuan of cosmetics, in these stores only sell six or seventy yuan, when asked about the purchase channel, almost all businesses say: the mall "someone", Therefore, it is cheaper because it is purchased from the counter sales staff at a discounted price for employees. But is there really so many shop staff can easily sell the counter goods? If so, then who is the merchandise for the store counters? So with these questions, I found Xia Xue, who specializes in cosmetics business. Xia Xue opened a small cosmetics store near the university, and registered an online shop on Taobao, specializing in the wholesale of brand-name cosmetics. According to Xia Xue, relying solely on online stores, net profit earned 10,000 yuan a month. Yuan is no problem. Sometimes, when someone catches up with wholesale, you can earn 10,000 yuan in two or three days.

When asked about the purchase channel, Xia Xue was not willing to answer. After repeated requests, Xia Xue introduced her purchase channels. She said that there are some cases from the employees of the mall, but the number is limited, the discounts on the goods are limited, and there are many goods that are about to expire. The purchase channel for some of the products in her online store is through the use of employee discounts by relatives working in the mall. However, most of them are purchased in the wholesale market of cosmetics. Because of the mixed products in the wholesale market, there are many “high imitation goods” manufactured by “underground factories”. Since customers are very concerned about buying goods in the wholesale market, they generally tell customers that they are “parallel imports” smuggled from coastal ports. Because there is no tariff, the price is relatively low. However, Xia Xue said that even if the goods are really imported “parallel imports”, they may not be “untouched”. Some cosmetics such as perfumes are diluted, and cosmetics such as masks are easier. "Doing your hands and feet" is generally to sell real goods and "high imitation goods". For this situation, most consumers are difficult to distinguish.

Xia Xue also said that for the "good luck" consumers, you can buy the real goods brought by "back passengers" from abroad. The so-called "back-to-back" is the number of people who often have the opportunity to go abroad. Next, buy foreign relatively cheap goods to sell domestically, and earn a certain price difference.

Some of the products and cosmetic samples that I purchased will be identified by Xia Xue. After her identification, she thinks that they are all “fake goods”. According to her introduction, at present, many businesses are catering to the psychology of consumers who are both eager to buy famous brands and want to save money, so they sell some "fake goods", some consumers with higher vigilance, cosmetics hearts that are too big for price disparity Save the heart, so I bought samples of cosmetics, but I don’t know the possibility of “falsification”. Because most of the samples are not exquisitely packaged, the product description and production company information are not fully marked, so “the technical content of fraud is low”, “ Counterfeit goods are relatively more.

Goggles and distinguishes "Li Wei" and "Li Gui"

In the face of a dazzling array of cosmetics, how can we tell whether it is “Li Wei” or “Li Gui”? According to industry insiders, as a consumer, you should first be mindful, and be careful about cosmetics that are too cheap. Remember not to be deceived because you are cheap.

According to the regulations of the quality and technical supervision department, all imported cosmetics must obtain the import and export cosmetics label audit certificate before they can be sold. Cosmetics sold in the market should be inspected by the commodity inspection department of China and affixed with the CCIB logo. There must be a standard Chinese label with a font height of at least 1.8 mm. The label should clearly indicate the origin of the product, the distributor, the date of manufacture, the shelf life, the cosmetic ingredients, the applicable population, etc., and should be accompanied by a Chinese manual. Imported cosmetics that are allowed to be sold and used after inspection and quarantine, including perfumes and toilet waters, lip cosmetics, ophthalmic cosmetics, nail cosmetics, powders, skin care products and other beauty cosmetics, which are posted on each small package. There is a "CIQ mark" with a diameter of 10 mm. The logo style is round, the front text is “China Inspection and Quarantine” and its English abbreviation “CIQ”, and the back side is filled with 9 digital serial numbers. At the same time, distributors of imported cosmetics should also obtain a health permit issued by the Ministry of Health. It is worth noting that, in general, regular brand-name cosmetics are only available in shopping mall counters and fixed-point supermarkets, and will not enter private cosmetics stores through the cosmetics wholesale market.

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