Color Design Tips for Packaging Design

Color techniques should be noted from the following points: First, the relationship between color and packaging, and second, the contrast between color and color. These two points are the key to the use of color.

(a) The care of color and packaging

Then, where should we talk about the relationship between color and packaging? Mainly through the external packaging colors can reveal or reflect the inner packaging items, so that people can basically feel or think about the inner packaging what things look. However, if we can come to the store to collect goods and express it, many of the products do not reflect this relationship of affiliation, so that consumers can not think of what the packaged goods are. Of course, there is no positive sales promotion for the sales of products. The color of normal external packaging should grasp these features in varying degrees:

(1) The normal color of food is expressed in its main colors: yellow and pink, which gives a warm and intimate feeling. Of course, many teas are green, beverages are green and blue, wines and cakes are big red, children's foods are rosy, and daily cosmetics are normal. The main colors are mostly rose, pink, light green, light blue, dark brown, to highlight the warm and elegant feeling; clothing and shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm Heavy and elegant beauty.

(B) the contrast between color and color

Let's talk about the contrast between color and color. This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse. In fact, it is a kind of contrast relationship. In the packaging design, this contrast is very obvious and very common. These so-called comparisons generally have the following contrasts: the contrast between the use of colors, the contrast of the use of colors, the point-to-point ratio of the use of colors, the simplification of the use of colors, the contrast between the use of colors and the contrast of colors, and the contrast of colors. Contrast and so on.

(1) The contrast of the color used.

This is the most frequently used color in the current packaging design, and it is the most widely used. It is very common in many graphic designs (such as posters, hanging scrolls, or dressmaking classes). The so-called contrast between shades and depths should mean that the design uses two colors, shades of color, to subtly appear on one screen at the same time, resulting in a more coordinated perspective. It is usually used as a light-colored base with a large area, on which a dark composition, such as a light yellow base, is used to compose a composition in brown, or a yellowish or white pattern is used in a brown color patch; With a light green bottom; dark green composition; pink bottom; large red composition; light gray bottom; soap black composition and so on. These are all shades of contrast in color. In this form, we can design packaging on some cosmetic packaging or on the packaging of some western wines, especially Western wine packaging. Chinese Changyu wines and Shuanghui's sausage sausages as well as Xijie's meat packaging are mostly expressed in this form.