From the cloud to the landing price is not smart home promotionæ¡Žæ¢
HC Security Network News in the future, when more and more products to buy smart home, when people increasingly heavy investment in intelligent products, the industry will be formed as a very large capital market. The rapid advancement of the Internet trend, the inevitable impact of information, makes the trend of smart homes unstoppable. In the future, people will be accustomed to go out without keychains and enter the door without the intelligent life of the remote control. But what is the obstacle before the coming? Price?
Consumers in developed countries have purchased less than half of smart home products. It seems that smart home products are not the cause of fire. Money is only a small factor. Gartner, a world-renowned research and information company, launched an online survey in the second half of 2016, surveying nearly 10,000 consumers in Europe and the United States and Australia.
It is mainly to investigate the true evaluation of the smart home products, application scenarios and smart appliances by nearly 10,000 respondents, and give a score of 0-100. Surprisingly, consumers in developed countries have purchased less than half of smart home products. It seems that smart home products are not the cause of fire, and money is only a small factor.
And they buy the most affordable home surveillance cameras that just need to be just right, but even so, the ratio is only 31%, while other large smart home equipment market is even more bleak.
Consumers say they are more willing to buy non-smart home appliances. More than half of the respondents said that they are actually more willing to manually adjust the air conditioning, lighting, rather than automated through the mobile phone network, because they feel that some smart products can not save them much time or make them happy.
Take smart curtains, do you say it is really smart? In fact, for consumers, it is not too lazy to pull down the curtains are not willing? Therefore, it can't solve the problem of saving time for consumers. Secondly, the function of smart curtains is still simply staying on the blackout, and there is no other high-intelligence function. I think many consumers think that an electric rail is really a Something is optional.
And what about sweeping robots? This relatively solves the need of a consumer. Many consumers are too lazy to come back from work, but the health environment does not work. This is a major event for physical and mental health. Therefore, the sweeping robot is just needed, and it is still smart. Although the price is high, people who are a little bit small are willing to try.
Followed by smart cameras, this is also a consumer's need, many security-conscious consumers will buy, and some pets will also buy children, after all, the price is not expensive, the function is still changing, such as rotatable, New features such as remote viewing, automatic alarms, motion detection, etc. are constantly coming out, so it's no surprise that consumers are willing to buy.
Obviously, when consumers consume smart products, money is an important factor, but it needs to be more important than money. From the above research results, we can draw a conclusion that consumers are more concerned with smart home than money. Can you save time, bring security or be happy? Obviously, the three smart homes in Xiaobian's example are not very suitable for the curtains, but the camera and the sweeping robot are more suitable. As for why the camera sells better than the sweeping robot, it may be the reason for the cheap price.
Editor in charge: Zhong Juanjuan
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