Changhong and other home appliance manufacturers market-oriented to promote smart families gradually become "just need"
With the application of next-generation network information technology such as Internet of Things and intelligent hardware, China's smart home industry has achieved rapid development, and smart homes including smart homes are becoming an important carrier for cultivating new information consumption. Among them, Changhong and other home appliance manufacturers, represented by the advantages of home appliances, the integration of end-cloud and the advantages of national channels, took the lead in opening up the marketization of smart home application solutions.
"The popularization of smart devices and home Internet of Things, its core purpose is to make the home smart and intelligent, so that modern home life is easier, more elegant and healthier. With the 80s and 90s, it will become the main consumer of the new era. They have a more pressing need for smart technology and smart homes," industry observers pointed out. It is reported that with the application of home intelligent control, security, big media, home energy and health as the starting point, smart homes are increasingly becoming the rigid demand of mass consumers.
Consumption upgrade: home appliances enter the era of smart things
In the past two years, China's TV, air conditioners, refrigerators and other home appliances have entered the stage of stock competition. According to statistics from Aowei.com, the retail sales of China's TV industry in 2016 was 156 billion yuan, down 1.8% year-on-year, and there was a new pattern of incremental growth. Coupled with the rising costs of raw materials, labor and other factors, the home appliance industry has collectively entered the industry "cold winter" period.
Despite the overall downturn in the industry, high-end, intelligent products are sought after by young consumers, and the market is growing rapidly. With the continuous improvement of the consumption level of China's residents in recent years, the post-80s and post-90s have become the main consumers of consumption. People are increasingly pursuing quality of life, paying more attention to high-end consumption and enjoying high-end consumption. This also provides market space for high-end consumption and forms an opportunity for development.
According to Changhong data, in the first quarter of this year, the average retail price of Changhong TV increased by 12.7%, UHD products accounted for 64%, 9 percentage points higher than the industry, and the proportion of CHiQ sales increased by 6.1%. As a manufacturer of intelligent transformation earlier in the home appliance industry, Changhong has launched the world's first artificial intelligence TV, IoT refrigerator, smart air housekeeper and other innovative products that lead the industry's intelligent trend. CHiQ series smart home appliances are consumed by the younger generation. Favorite.
After years of intelligent transformation, Changhong has more than 50 million intelligent terminals. Based on Changhong's self-developed UP IoT operation support platform, massive equipment data and user behavior data can be obtained every day; based on the IPP technology framework independently developed by Changhong, the interconnection and interoperability and content interaction of Panhong equipment and friend equipment will be realized. Home appliances and home life have brought a new era of wisdom and material.
Easy and comfortable: smart homes are becoming more and more affordable
After the 1980s and 90s, they were born in the Internet. They grew up with the Internet and grew up with the Internet iterative development. Therefore, in the consumption mode and product experience, more pursuit of ease and personalization. Relatively superior growth environment also makes it easier for them to form advanced consumption habits, easy to accept new things, and favor products and services that show individuality.
"From the user data of Changhong Smart Home Application Solution, the proportion of young people is over 80%. They are willing to accept the convenience and technology experience brought by smart families." Yang Jiapeng, manager of Changhong Smart Home Products, said. According to Changhong's understanding, smart homes use technologies such as the Internet and Internet of Things artificial intelligence to achieve a home mode that is efficient, safe, healthy, energy-efficient, and comfortable for family life. "We are constantly observing, exploring and presenting the changes in our lives in the Internet and IoT environment, and thus stimulating the forward-looking demand for smart home consumption." Yang Jiapeng said.
When the TV is at the end of the TV, it is time to sleep. If you say “Turn off the living room air conditioner and start the bedroom air conditioner†to the TV remote control or mobile phone APP, you can easily control the air conditioning of the two rooms. The whole process does not affect the TV viewing, and even the TV app. At the same time, the monitoring video of the camera is actively transferred to a certain corner of the TV screen, or the temporary movement information of the door and window anti-theft sensor of the door and window is received. This is the application scenario brought by the Changhong smart home application solution. To enable users to achieve a safe, healthy and comfortable home life in the "latestest" way.
Different from the concept of smart home and IoT technology in the past, Changhong's smart home application solution has been fully marketized. As a benchmark enterprise in China's smart manufacturing industry, Changhong has the most comprehensive and richest intelligent terminal product line in the industry. It is reported that Changhong's smart home business has covered large-scale home appliances such as smart TVs, air conditioners, refrigerators, etc., including remote control devices such as smart sockets and smart switches, and related sensor devices such as home security and environmental monitoring, as well as door locks, cat eyes, curtains, etc. Small smart device.
"Using our current products, we can solve the application scenarios such as home security, environmental testing, environmental regulation, and home appliance control." Yang Jiapeng said. According to reports, in the future, Changhong will realize the access and cooperation of more friendly devices under the IPP technology framework, and continuously enrich the equipment of smart homes to further enrich the consumer's home experience. And, more will be integrated into artificial intelligence elements to provide consumers with a perfect smart life experience.
By 2020, China will initially establish a standard system that meets the needs of the development of smart home industries. With the deep-rooted layout and market-oriented promotion of manufacturers represented by Changhong in the smart home field, smart homes are being accepted by more and more users, bringing a replicable, scalable and industrial ecological chain to the smart home industry. Create successful promotion models and experiences. Investment analysts pointed out that smart homes have a trillion-dollar market capacity in the future, which is a key opportunity for home appliance manufacturers to start a second venture and take off.
Responsible Editor: Real Estate Internship
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