Che Jianxin: The Internet has little impact on the home industry

Red Star Meikailong Chairman Che Jianxin

Sina Finance News "2016 BRICS Forum" was held in Shanghai on November 10-11. Che Jianxin, chairman of Red Star Macalline, attended and gave a speech.

For the Internet to attack the city in many industries, Che Jianxin said that the furniture industry is an industry with heavy experience and high customer unit price. So the impact of e-commerce is very small, but companies must transform and work on "Internet +". In its view, the Internet is a tool, "just like electricity, you can't use it, we have to plan ahead." As for how to implement "Internet +", Che Jianxin said that it can be sold on the Internet, retaining offline services, "offline provides energy advantages for the line, providing traffic, and going backwards."

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