COA Summit Forum III After Intermission – COA Outdoor Product Standard System
After lunch break at noon, the 2017 COA Summit entered the second half.
The third topic is: China Outdoor Product Outlet-COA Outdoor Product Quality Standard System and Made in China
At the beginning of the opening ceremony, Huang Xie Huang, a sports product from Nanjing City, spoke about the principles and reasons why the COA formulated standards for down products last year. In 2017, COA initiated discussions and commentary on the quality standards of outdoor products for more categories and plans to announce it in the first half of 2018. China has long been a manufacturing power. Through the wave of Industry 4.0, how China has upgraded from a manufacturing country to a manufacturing powerhouse has become a question worth considering in the entire industry. Taking the history of the outdoor manufacturing industry behind the sports products industry for four to five years and the current big data of the outdoor industry, in 2017 and 18 years, it will become a turning point in the outdoor industry. The domestic outdoor market has become a large market of more than 150 billion to 180 billion, and it still needs a long process. Brands and manufacturing will become the main force of this market.
The battle for transformation and upgrading will not be easy. Big data informatization, high-end customization, large-scale production can only replace the artificial, innovative design capabilities, small creation of large manufacturing concepts, and the ability to bend overtaking new technologies, making it the most feasible path for the transition battle. . So how does this relate to our industry? Huang always gave three sentences: he kept his attitude of zeroing at all times, maintained his feelings at all times, and kept the spirit of death at all times.
Huang Zong’s personal speech came to an end. Mr. Tang Zhongbo of Gore, Mr. Lu Qiding of Mr. Huofeng Outdoor and Mr. Zhang Kai of Youtu Industrial all came to power. The discussion in the third field was really started. Huang Zong, who became the moderator, said that the three distinguished guests came from three different categories in the market: materials, equipment, and clothing. The first question asked Mr. Tang, Gore is very good, but the price is a burden on consumers. What will Gore bring to domestic consumers in the future? Mr. Tang Zhongbo said that Gore has always been willing to provide the latest fabrics with domestic brands. At the same time, Gore is committed to sharing its own cooperation cases with international successful brands to domestic manufacturing brands and helping domestic brands grow even better. Afterwards, Tang expressed that the shoemaking process in Italy has attracted worldwide attention. However, many shoemakers in China have already had extremely high shoemaking capabilities, providing manufacturing services for many big names abroad. Mr. Tang shared that Italian shoe makers will adhere to their own principles, guide consumers, and guide brand owners. Tang always thinks this is exactly what domestic manufacturing companies should learn. Huang Zong throws the question again, the domestic shoe design seems to have become the domestic pain point, so Tang general thinks that the domestic can invite the Italian designer to help the domestic designer to study. At this time, the second guest sir in the morning was confused and asked by Huang Zong. The sir's funny answer was the first experience of the Italian designer. But even if Italian designers are expensive, they are also necessary.
After Huang once again shared his understanding of European designers, he introduced another issue. When we asked foreign designers to come to China, Chinese manufacturing also needed to go out. Feng Feng Lu was one of the models to go out. Lu General then put the topic back to the most primitive problem - focus on the product and understand the opponent. Lv thinks that before he steps out, the first question is to understand whether his products are in line with the needs of foreign markets, whether our products are distinctive enough (Chinese characteristics), and at the same time listen to foreign friends' suggestions for domestic brands. Lv shared that FireMaple has not entered the mainstream market in North America, Europe and the United States, but first started in Eastern Europe, South America and other regions, based on cost-effective foothold in these regions, and into the European and American, North American market will also need the brand's own value and more Rich product line. Mr. Lu once again must focus on the product, to achieve the ultimate in small items, and to maintain this focus and ingenuity. The supply chain will become the most important aspect of the future of fire maple. With the increasing customization of these consumer, as well as changes in the manufacturing and sales environment, the future supply chain is very important.
At last, Mr. Zhang Kai, who is now in his turn, made a speech. Mr. Zhang Kai said that the individual customization of fabrics also appeared as early as possible. Carefully selecting material suppliers seemed that consumers did not see the brand vendors’ efforts, but consumers were actually able to Feel it. Therefore, Yu Tu is willing to make great efforts in the procurement of materials and technology, design, etc., combined with the market, consumer feedback will make sense. At this time, Tang said that China’s railways lead the world, but it does not mean that every part of the high-speed rail is produced in China. This example is also the case for domestic and outdoor production. How we combine our technology and equipment to produce our products is ours the key of. Huang always sent Mr. Zhang Kai the problem of reforming machinery and equipment. Zhang Zong believes that the problem of the transformation of products and equipment is a long-term issue. How to effectively and develop their own characteristics will become a future for the future. Lu also said that special equipment and process know-how are all key issues in production.
At the final stage of the discussion, the audience asked questions. The question asked by the audience was about the talent reserve in the Chinese manufacturing industry. The three companies face different problems due to different modes of operation. Gore has a formal specification of the US head office in terms of talents. Both Yutu and Huofeng face the problem of lack of design talents. Finally, Huang Zong concluded that Chinese design talents are scarce in the current trials. Compared with management talents, the situation is better, but high-level use and sales of talents are relatively scarce, which also causes certain problems for the brand to become international. The degree of trouble.
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